Supernatural Botanicals

P&G’s Downy brand has launched a new website in conjunction with online retailer, MyShape.  The new site is part of an online campaign to support the launch of the new Downy TotalCare fabric enhancer. 

MyShape.com positions itself as a personalize shopping experience for women.  Simply answer a few questions about your body type and features, and you are directed to a personal shop with fashions from more than 150 designers that reflect your personal style and fit.  They also offer customers free shipping and free returns. 

Go to www.DownyDesignTags.com to hook yourself up with your own personal stylist.